CRM

Our customer relationship management team has a great understanding of both our customers and our target groups. In this way, it ensures target group-specific addressing of both our current and our potential users along the entire customer journey and across all channels. This includes - in close consultation with the graphic design team - the continuous further development of the e-mail strategy for customer loyalty as well as the setting up of content newsletters, holistic e-mail tracking, the implementation of A / B tests or the creation of automated campaigns via email, web push, mobile push or even print.