The marketing team is responsible for the development and implementation of the uniform brand and communication strategy for our momox, medimops and ubup brands. In addition to creative communication measures, the focus is on data-driven decisions. This requires a close exchange with colleagues from the BI Pricing teams. On the basis of A / B testing, those responsible for performance marketing, CRM, SEO and social media determine which approach optimally reaches the target group and leads to the success of the campaign.