The marketing team is responsible for the development and implementation of the uniform brand and communication strategy for our momox, medimops and momox fashion brands. In addition to creative communication measures, the focus is on data-driven decisions. This requires a close exchange with the BI & Pricing teams. On the basis of A / B testing, those responsible for performance marketing, CRM, SEO and social media determine which approach optimally reaches the target group and leads to the success of the campaign.
Teams
Performance Marketing
The performance marketing team coordinates the online marketing campaigns, measures their effectiveness and, if necessary, adjusts the measures used to make them even more efficient. Because of this, it has a large share in the external perception of the company by our users and potential customers and thus represents an important part of the momox marketing strategy. The team works with tools such as Google Adwords, Smartly, Looker and Google Analytics.
CRM
Our customer relationship management team has a great understanding of both our customers and our target groups. In this way, it ensures target group-specific addressing of both our current and our potential users along the entire customer journey and across all channels. This includes - in close consultation with the graphic design team - the continuous further development of the e-mail strategy for customer loyalty as well as the setting up of content newsletters, holistic e-mail tracking, the implementation of A / B tests or the creation of automated campaigns via email, web push, mobile push or even print.
SEO & Content
Our SEO & content team is responsible for the planning, implementation and control of all measures that increase the organic presence of our brands in all search engines. Because of this, it has a large share in the company's external perception by our users and potential customers and thus represents an important part of momox's marketing strategy.
PR & social media
The PR & social media team is responsible for the development and implementation of the uniform communication strategy for our momox, medimops and ubup brands. In addition to creative communication measures, it creates relevant and target group-specific content for the press, its own blogs and social media channels and works with journalists, media and influencers.
Graphic design
The graphic design team is responsible for the visual content across of all areas of the company. It creates and edits photo and video content, graphics and landing pages, among other things. No matter whether it is photos for one of our platforms, a new advertising video, merchandising material or birthday cards for our employees - the implementation of the visuals is in the hands of the graphic design team. With a lot of creativity, the team use various tools such as Adobe Creative Suite or Sketch to create a characteristic visual language for our three brands.
Marketing Analysts
Marketing analysts help all momox divisions to make more accurate and effective decisions based on data. To do this, they provide a system through which each division can analyse the required data themselves and create specific self-service reports. In close cooperation with the BI-IT team, countless data sources are brought together, prepared and made readable for all other areas. The team is in constant communication with the respective contact from other departments in order to understand the specific requirements of the different departments to create tailor made data reports based on their needs.
Pricing
The pricing team works continuously on the data-driven pricing system of our three platforms and, by doing so, supports internal and external stakeholders in making number-based decisions on buying and selling. Based on various parameters, such as the number of products in the warehouse, decisions are made as to whether a book from momox will be purchased at all and if so at what price.
