The secret to our success – making sustainability viable

Be it cramming all our rubbish into one bag without separating it, spontaneously flying off to a sunny location as much as we like, or relaxing on the couch and shopping for fast fashion items without any thought of recyclability until our battery runs out, we humans love convenience. And that is why we are now running into problems. Because we have become so used to this way of life, transitioning to a sustainable way of doing business and living is not possible overnight.

New habits need new environments. We say all this without pointing any fingers but with a twinkle in our eyes and the understanding that the best way to drive forward change is to adapt it to our nature. And we are simply drawn to convenience. Responsible consumption underpinned by sustainability does not have to stand in the way of a fulfilled, comfortable life if infrastructure is in place that allows us to easily adapt our habits.

For that reason, we tailor all our platforms’ processes to suit our needs. And we do so with the aim of implementing sustainable practices in a sustainable way. By that, we mean a form of sustainability that is feasible in the long term because it is in sync with our way of life. We constantly try to achieve the greatest possible overlap between duty and enjoyment, between sustainable responsibility and convenient consumption.