Our strategy - pulling together, one step at a time

When we first founded our company, sustainability was not central to our business model. However, early on we asked ourselves: what can we do to make sure our planet remains habitable in the future? Which tasks can we take on?

As a re-commerce company, the answer was obvious. We want to grow as a company while promoting the use of existing resources. We do so every day by smuggling 150,000 products past the mountains of rubbish that occupy this world and directing them into the hands of new owners. And we do this over and over again until all these products truly reach the end of their useful life, which is much longer than when purchases are used in the conventional, linear way and thrown away without being reused.

That is our mission. And it's one of many. When combined with all the others, which are all geared towards the same goals, they are helping to propel our world towards a new future. This also forms the basis of our inspiration, which drives us to regularly examine our approaches to viable sustainability and adapt them to changing circumstances. We set ourselves the most ambitious goals possible and translate these into milestones, which we work towards as a company in collaboration with you.